Zdroje

Princípy marketingu

Philip Kotler & Gary Armstrong

Základy marketingu

Miroslav Karlíček a kol.

Marketing v praxi

Naďa Kacera & Anna Sabolová

Marketing v praxi

Naďa Kacera & Anna Sabolová

Spotify, Apple Podcasts

Inbound Marketing Certification

HubSpot Academy

Google Digital Marketing & E-commerce Certificate

Google

Coursera

Konkurenčná stratégia

Michael E. Porter

Úžasne zrejmé

April Dunford

Playing to Win: How Strategy Really Works

A.G. Lafley & Roger L. Martin

Value Proposition Design

Alexander Osterwalder et al.

The Five Competitive Forces That Shape Strategy

Michael E. Porter

Business Strategy (HBS Online)

Harvard Business School

Lenny's Podcast

Lenny Rachitsky

Spotify, Apple Podcasts

Vplyv: Psychológia presviedčania

Robert B. Cialdini

Myslenie, rýchle a pomalé

Daniel Kahneman

Predvídateľne iracionálni

Dan Ariely

The Consumer Decision Journey

McKinsey & Company

Hotjar

Hotjar Ltd.

Budovanie silných značiek

David Aaker

Priepasť značky

Marty Neumeier

Positioning: Boj o myseľ zákazníka

Al Ries & Jack Trout

Marketing v praxi - Branding epizódy

Naďa Kacera & Anna Sabolová

Spotify, Apple Podcasts

Brand Management: Aligning Business, Brand and Behaviour

London Business School

Coursera

Dedoles - Od ponožiek k medzinárodnému brandu

Dedoles

Strategic Brand Management

Kevin Lane Keller

Oni sa pýtajú, vy odpovedáte

Marcus Sheridan

Budovanie StoryBrand

Donald Miller

Včelí stě

Vojtěch Kresta & Klára Klátilová

Spotify, Apple Podcasts

HubSpot Content Marketing Certification

HubSpot Academy

Ahrefs

Ahrefs

SEMrush

SEMrush

Google Digital Marketing & E-commerce Certificate

Google

Coursera

Google Ads Certifications

Google

HubSpot Email Marketing Certification

HubSpot Academy

Google Search Console

Google

Google Analytics 4

Google

Ecomail

Ecomail

Screaming Frog SEO Spider

Screaming Frog

Jak na sítě

Jak na sítě

Spotify, Apple Podcasts

Ultimate Guide to Google Ads

Perry Marshall & Mike Rhodes

Google Ads Search Certification

Google

Google Ads Editor

Google

Looker Studio (Data Studio)

Google

CXL CRO Certification

CXL

Prekročenie priepasti

Geoffrey Moore

First Round Review

First Round Capital

Lenny's Newsletter

Lenny Rachitsky

Productboard - Czech SaaS Success Story

Productboard

Hackovanie rastu

Sean Ellis & Morgan Brown

Lean Analytics

Alistair Croll & Benjamin Yoskovitz

Amplitude

Amplitude

Mixpanel

Mixpanel

Reforge

Reforge (Brian Balfour)

Andrew Chen Blog

Andrew Chen (a16z)

Slido - Slovak Growth Success Story

Slido (Cisco)

Dedoles - Virálny Growth Case Study

Dedoles

HubSpot

HubSpot

Pipedrive

Pipedrive

Make (formerly Integromat)

Make (Celonis)

ChiefMartec

Scott Brinker

HubSpot Inbound Marketing Certification

HubSpot Academy

ABM je B2B

Sangram Vajre & Eric Spett

Predictable Revenue

Aaron Ross & Marylou Tyler

LinkedIn Sales Navigator

LinkedIn

ESET - Slovak B2B Success Story

ESET

Nákazlivé: Prečo sa veci šíria

Jonah Berger

Bloomreach

Bloomreach

Klaviyo

Klaviyo

Alza.cz - Czech E-commerce Leader

Alza

Notino - Czech Beauty E-commerce Unicorn

Notino

Dobrá stratégia, zlá stratégia

Richard Rumelt

Radical Candor

Kim Scott

Measure What Matters

John Doerr

Masters of Scale

Reid Hoffman

Spotify, Apple Podcasts

Notion

Notion Labs

Lean Analytics

Alistair Croll & Benjamin Yoskovitz

Google Analytics 4

Google

Looker Studio (Data Studio)

Google

Gartner Hype Cycle for Digital Marketing

Gartner

ChatGPT

OpenAI

Claude

Anthropic

Midjourney

Midjourney Inc

Google Gemini

Google

Perplexity AI

Perplexity

Mediálka

Tomáš Šusta

Spotify, Apple Podcasts

Holky z marketingu (Výtah)

Holky z marketingu

YouTube, Spotify

WhitePress Blog

WhitePress

Tyinternety.cz

Seznam.cz

Canva

Canva

Miro

Miro

Positioning: The Battle for Your Mind

Al Ries & Jack Trout

Strategyzer

Strategyzer AG

Foundations of Business Strategy

University of Virginia (Coursera)

Coursera

Strategyzer YouTube

Strategyzer

Hooked: Ako vytvoriť návykové produkty

Nir Eyal

Nudge: Improving Decisions About Health, Wealth, and Happiness

Richard H. Thaler & Cass R. Sunstein

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Robert B. Cialdini

Cialdini's 6 Principles of Persuasion

CXL

A Beginner's Guide to Irrational Behavior

Dan Ariely / Duke University (Coursera)

Coursera

Hidden Brain

NPR

NPR, Spotify

Mediálka - Branding a PR

Tomáš Šusta

Spotify, Apple Podcasts

Frontify

Frontify AG

Brandfolder

Smartsheet

WhitePress Blog - Branding články

WhitePress

Kofola - Brand Case Study

Kofola ČeskoSlovensko

Content Strategy for the Web

Kristina Halvorson & Melissa Rach

Everybody Writes

Ann Handley

Holky z marketingu - Content epizódy

Holky z marketingu

YouTube, Spotify

Notion (Content Calendar)

Notion Labs

WhitePress Blog - Content Marketing

WhitePress

Grammarly

Grammarly Inc.

Meta Blueprint Certifications

Meta

Marketing Miner

Marketing Miner s.r.o.

Seznam Sklik Certifikace

Seznam.cz

Lukáš Píšťek Blog

Lukáš Píšťek

Google Ads Shopping Certification

Google

Optmyzr

Optmyzr

Dotidot Blog (PPCbee)

Dotidot

Dotidot (PPCbee)

Dotidot s.r.o.

Landing Page Optimization

Tim Ash

Monetizing Innovation

Madhavan Ramanujam & Georg Tacke

Product Marketing Alliance Certification

Product Marketing Alliance

Crayon

Crayon

Gong

Gong.io

Growth TL;DR

Kieran Flanagan & Scott Tousley

Spotify, Apple Podcasts

CXL Growth Marketing Minidegree

CXL Institute

Optimizely

Optimizely

Zapier

Zapier

Kontentino

Kontentino

Segment

Twilio

Raynet CRM

Raynet

MarTech Podcast

Benjamin Shapiro

Spotify, Apple Podcasts

6sense

6sense

B2B Growth Show

Sweet Fish Media

Spotify, Apple Podcasts

HubSpot ABM Certification

HubSpot Academy

Demandbase

Demandbase

DemandGen Report

DemandGen Report

ZoomInfo

ZoomInfo

The Challenger Sale

Matthew Dixon & Brent Adamson

B2B Marketing.cz

Various

Kaufland K Card - Loyalty Case Study

Kaufland

Retail Brew Daily

Morning Brew

Spotify, Apple Podcasts

Yotpo

Yotpo

Building a StoryBrand

Donald Miller

MediaGuru.cz

MediaGuru

LoyaltyLion

LoyaltyLion

Google Retail Certification

Google Skillshop

Monday.com

Monday.com

McKinsey Marketing & Sales Practice

McKinsey & Company

15Five

15Five

High Output Management

Andy Grove

Pragmatic Marketing Certification

Pragmatic Institute

Marketing Metrics

Paul W. Farris et al.

DataCamp Marketing Analytics

DataCamp

Google BigQuery

Google Cloud

Measure School

Julian Juenemann

Meta Robyn (MMM)

Meta

Tableau

Salesforce

Smartlook - Czech Analytics Success

Smartlook

Jasper AI

Jasper

Marketing AI Show

Marketing AI Institute

Marketing AI Institute Blog

Paul Roetzer

Google AI Essentials

Google

Runway ML

Runway

AI Superpowers

Kai-Fu Lee

State of Privacy Report

OneTrust

Tyinternety.cz - AI sekcia

Tyinternety

Sora (OpenAI)

OpenAI

HeyGen

HeyGen

Ideogram

Ideogram